Why “Nuna”?
In Korean, nuna (누나) is the word a younger brother uses to call his older sister. It carries warmth, trust, and the quiet authority of someone who's walked the path before you and turns back to say: “Here's what I learned. Let me help.”
That's what Nunabot is. Think of this directory as your big sister's notes — organized, honest, and shared with love. Every channel, every resource, every thread is a note left behind by someone who's navigating the same journey you are, so the next person doesn't have to figure it out alone.
The Problem We're Solving
Caring for aging parents is one of the most important things you'll ever do. It's also one of the most overwhelming.
You need an elder law attorney, but you find them on one site. You need to compare assisted living facilities, but that's on another. Long-term care insurance? A different platform entirely. Medicare enrollment? Government websites that feel like they were built in 2003. Caregiver support groups? Reddit. Family-friendly vacation ideas to bring grandma along? Travel blogs. Tax strategies for dependent parents? Buried in a financial advisor's PDF.
Everything you need exists. It's just scattered across a hundred places.And when you're juggling your job, your kids, and your parent's care needs, you don't have time to search ten websites for one answer.
We built Nunabot to bring it all together in one place.
The 40/70 Rule
The rule is simple: when you turn 40 or your parent turns 70, it's time to start the conversation.
Not because something is wrong. Because everything is easier when you plan ahead — the legal documents, the financial strategies, the housing preferences, the “what if” scenarios. The families who start these conversations early have more options, less stress, and fewer crises.
The families who wait usually start planning in a hospital hallway.
Nunabot exists so that every family has a starting point — not when crisis hits, but when the time is right.
For the Sandwich Generation
If you're in your 40s or 50s, there's a good chance you're being squeezed from both sides. Your kids need college funds and attention. Your parents need help navigating Medicare and maybe a move to somewhere safer. Your employer needs you present and productive. And somewhere in the margins, you need to take care of yourself.
You're the sandwich generation, and the world hasn't built great tools for you yet.
Nunabot is for you. Every category, every channel, every resource on this site was chosen because someone in the sandwich generation needed it and had to search too hard to find it.
For Our Parents, Too
This isn't just a site for adult children. It's for the 70-year-olds who are navigating their own transitions — and there are a lot of them.
Downsizing a home full of memories. Understanding a new Medicare plan every enrollment season. Figuring out which phone app lets them video-call grandkids. Deciding whether it's time to stop driving. Filling out advance directive forms that feel more like tax returns than healthcare documents.
Our parents are navigating change, too. And in a lot of cases, a lot of paperwork and planning. Nunabot is here to make that paperwork less lonely and that planning less overwhelming — for everyone in the family.
What We've Built
Nunabot is a directory, a community, and a set of big sister's notes — all in one place.
842+
Channels
Covering legal, financial, healthcare, housing, tech, gig services, hobbies, and more
20
Categories
From estate planning to sourdough baking — because caring for family is about life, not just logistics
50+
State Channels
Because Medicaid rules in Florida are nothing like Medicaid rules in Oregon
290+
City Channels
Local providers, local services, local community — where the rubber meets the road
Our Philosophy
Start before you need to
The 40/70 Rule isn't about urgency. It's about giving your family the gift of time.
No one should navigate this alone
Every channel on Nunabot is a community. Ask questions. Share what worked. Help the next family.
Information should be free and organized
We don't gatekeep. Our directory is open. If a resource exists that can help a family, it should be findable.
Care is more than logistics
That's why we have channels for family cruises, grandparent trips, quilting, and gardening alongside estate planning and Medicare. Caring for parents includes making sure life stays full.
Who We Are
Nunabot is built by Terahertz Inc., a small team that believes the best products come from solving problems you've personally lived through.
We're building this because we've been the 40-year-old Googling “how does Medicaid spend-down work” at midnight. We've been the adult child trying to explain a durable power of attorney to a parent who doesn't want to think about it. We've been the sandwich generation member who just needed one place with all the answers.
Nunabot is that place. And it's getting better every day.
Start Exploring
Whether you're just starting the 40/70 conversation or deep in the planning process, there's a channel for you.